Creating an Asset Ecosystem for America’s Most-Read Magazine
(30 Min)
AARP's bi-monthly publication, AARP the Magazine, has one of the largest readerships in the country. AARP has been using Northplains’ Telescope and On Brand since 2010. Initially, they had set out to amalgamate multiple servers and disparate filing systems, but have since grown their implementation to support various departments and external partners, while simultaneously adapting the technology to meet changing user and market demands.